Targeted Marketing was founded by digital marketing enthusiast and former Klaviyo employee Mike DiCairano — during his four-year tenure with Klaviyo, Mike was instrumental in ensuring that his portfolio of customers was exceeding their desired goals by unlocking the power of Klaviyo. Mike worked directly with customers to correctly set up and optimize their accounts; Mike prioritized sharing his expert knowledge to ensure that customers were continuously aware of industry best practices when utilizing the Klaviyo platform, and beyond. 

Mike's extensive hands-on experience with the Klaviyo product, a passion for the digital marketing ecosystem, and a desire to help guide and nurture a customer toward their full potential, led him to build an agency that is designed to: help small businesses maximize their overall revenue utilizing an omnichannel approach, while still providing their subscriber base with an intimate and personal feeling.

At the core, Targeted Marketing is centered around the belief that businesses and brands thrive when they establish strong emotional and interpersonal connections with their subscribers through personalized and hyper-segmented sending. With his hands-on approach, Mike ensures that subscribers are receiving targeted messaging and relevant recommendations that reflect and compliment their lifestyle, wants, and needs — he is committed to structuring your branding and messaging to be effective and streamlined; no more shots in the dark, Mike will work with you to create precise and consistent customer connections through the power of Klaviyo's robust data warehouse.

Mike believes in curating personalized relationships using email and SMS to form an online shopping experience that resembles the interpersonal engagements that you would receive in a traditional brick-and-mortar retail setting.  Targeted Marketing provides various levels of services to fit your business needs — whether it is a consultation on best practices, full account ownership, and everything in between, Targeted Marketing is here to set you and your business up for success.